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Colour Pattern of our Banks Logo

The Bank has undertaken a comprehensive exercise on changing the back-ground colour/ repositioning of the Logo of the Bank. The repositioning of the Logo has been done with major changes in the basic colour retaining the picture of "DOG", symbolizing the tradition of faithfulness and friendliness.

  logo

The pictorial dog of the Logo is in sync with our Bank motto -'Faithful and Friendly'. The combination of Orange, Yellow and White colours give uniqueness to our Logo

 
 Orange

Orange is a Unique colour which denotes power, energy, enthusiasm and creativity, thoughtfulness and sincerity. It is warm, vibrant and flamboyant colour. It is energy combined with fun, the colour of the risk-taker the extrovert and the uninhibited. In color psychology it means adventure, optimism, self-confidence and sociability.
More gentle than red, orange represents a more feminine energy and the energy of creation.
In a nutshell, orange indicates Bank's Vibrancy, competency and confidence to reach the next horizon of business.

 Yellow

Yellow,The colour that relates to acquired knowledge. It is the colour which resonates with the left or logic side of the brain stimulating our mental faculties and creating mental agility and perception. Being thelightest hue of the spectrum, the colour psychology of yellow is uplifting and illuminating, offering hope, happiness, cheerfulness and fun. Yellow is the best colour to create enthusiasm for life and can awaken greater confidence and optimism.
Yellow helps with decision making as it relates to clarity of thought and ideas. Yellow is non-emotional, coming from the head rather than the heart.
Yellow indicates innovation, backing the vibrancy and quick decisions through collective work and thinking.
Our Bank, with its large network of branches and dedicated human capital has an ambitious goal of achieving higher level of business with the contribution from each and every Syndian with utmost honesty, perfection and commitment. Our endeavour shall be to make this possible by way our team work supported by the New Brand Identity.

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